Het is een mooie dag vandaag. Ik besloot naar de moskee te gaan, in de religieuze overtuiging Mahir Kerim Timuçin (vrienden mogen hem gewoon Marketing noemen) aan het werk te zien.
Want Marketing had plannen. Marketing had geld. Marketing had goede vrienden gemaakt met Allah en de bouwers van de moskee. Dus mocht Marketing een bescheiden 700 vierkante meter van de moskee hebben om dit te converteren naar een kebabzaak. Pardon, kebapzaak. De journey van de Utrechtse kebapliefhebber moet uniek zijn toegespitst op zijn of haar beleving. Aangezien de vrouw naast me één van de ‘fraps’ kebap overwoog, is het natuurlijk een kleine moeite kebap met een p te gaan spellen. Merkbeleving is key.
Marketing pakte het rustig aan. Slechts 500 kilo kebap werd weggegeven om de opening van zijn Kebap Factory te vieren. Nu was ik daar niet bij aanwezig, dus ik mocht €4,50 neertellen voor een broodje kebap. Nee, geen broodje trouwens, pardon. Een sandwich doner. 50ct extra om mijn sandwich te upgraden met feta, duidelijk een USP voor de Utrechtse markt.
De authentieke Turk gaat in de Kebap Factory hand in hand met de moderne moslim. De naam van de zaak suggereert een winkel waar ambacht de hoofdrol in neemt. Een strak interieur, personeelspetjes en MacDonalds achtige stripfiguurtjes op de televisies met het menu onderstrepen deze branding.
Het belachelijk grote spit met lamsvlees werd daadwerkelijk met een kebabmes gesneden, in plaats van met de verwachtte snijmachine of kebaprobot. Als ik door naar de saladebar te kijken nog niet had begrepen wat er allemaal in mijn sandwich kebap ging, zou Marketing me dat rustig uitleggen door middel van een placemat. De klant is sultan, zullen we maar zeggen.
De dame die mijn sandwich kebap voor me maakte smeerde de ene kant van mijn verse kwart Turks brood in met iets wat knoflooksaus had moeten voorstellen, maar naar honing-mosterd saus smaakte. De andere kant besmeerde ze met een sambal die zo flauw was dat Gordon er nog niet om zou kunnen lachen. Lamsvlees er op. Vervolgens het groenvoer: sla, ui, tomaat, komkommer, kool, wortel, peterselie. Het was zo fris en knapperig dat Albert Heijn er ten minste zes bijvoegelijk naamwoorden voor nodig zou hebben om het te omschrijven. Nog een kwak honing-mosterdknoflooksaus, een schep verkruimelde feta en ik mocht plaatsnemen bij één van de 200 zitplaatsen.
Het broodje was uitstekend. Ik vond de sauzen veel te zoet en niet pittig, maar verder kan ik niets negatiefs over het geheel zeggen. Voor mijn vertrek vroeg Marketing me nog snel wat ik van mijn sandwich doner vond. De KPI’s heeft hij hoog in het vaandal. Ik opperde mijn kritiek over de sauzen. Marketing zou het doorgeven. Ik ben benieuwd of hij er een white paper over zal schrijven.
https://www.google.nl/maps/place/HDV+Utrecht+Ulu+Camii+Moskee/@52.0918694,5.1040977,17z/data=!3m1!4b1!4m2!3m1!1s0x47c66f68ba5543a3:0x973f83dbda8f02db?hl=en
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